Missoni: Missoni Pre-Fall 2025 Collection

Dec 2024

The Missoni Pre-Fall 2025 collection campaign highlights the house’s legacy of intricate knitwear and textile craftsmanship. Captured against a minimalist, seamless white studio backdrop, the imagery leans into a clean editorial aesthetic that allows the brand’s signature multicoloured chevron patterns and metallic textures to take center stage. The visual focus is on the fluidity and drape of the garments, from form-fitting sequined maxi dresses to layered, oversized outerwear. Creative direction by Alberto Caliri and art direction by Roberto Pignataro bring a refined, polished approach to the lookbook, emphasizing the artisanal weave and structural detail of each piece. Photographer Jeremie Monnier captures the collection through vertical, full-length portraits that utilize soft studio lighting to define the rich, tactile quality of the knitwear. Supporting the visual narrative, hair styling by Luigi Morino and makeup by Camilla Romagnoli maintain a minimalist, balanced tone, allowing the vibrant geometric motifs and metallic threads of the Pre-Fall range to serve as the primary focal points.

Editorial, Vertical, Clean

White Seamless

Lookbook