Missoni: Missoni Fall Winter 2024

Feb 2024

The Missoni Fall Winter 2024 campaign highlights the house’s signature knitwear through a series of graphic, high-contrast compositions. Creative director Filippo Grazioli works alongside stylist Imruh Asha to curate a collection that emphasizes structural rhythm, utilizing repetitive vertical stripes and geometric patterns that mirror the intricate textures of the garments. Photographed by Simon 171, the campaign leans into a clean, editorial aesthetic. The imagery employs direct flash lighting and deliberate staging to sharpen the lines of the apparel, from maxi dresses and structured coats to coordinated knit sets. The project is further defined by its interplay of color and minimalist set design, capturing a modern, tactile silhouette.

Editorial, Vertical, Clean

Advertising Campaign