Missoni

Feb 2024

The Fall Winter 2024 campaign for Missoni captures the label's seasonal collection through a series of editorial images that emphasize graphic pattern and textile texture. Under the creative direction of Filippo Grazioli, the project leans into high-contrast studio aesthetics, utilizing clean lighting and bold vertical backgrounds to highlight the house's signature knitwear and geometric motifs. Captured by photographer Simon 171, the campaign features styling by Imruh Asha, who works with layering and coordinated headwear to define the collection's elongated silhouettes. The imagery employs graphic techniques and flash photography to ground the intricate knit textures against minimalist, linear set designs.

Editorial, Vertical, Clean

Luxury Fashion Houses

Advertising Campaign