MINI: The DIY MINI Cooper Crisis
Brand
Date
Apr 2023
Description
This creative project for MINI explores a lighthearted approach to automotive ingenuity through a makeshift vehicle build. Set within an outdoor residential yard, the campaign captures the assembly of a replica car constructed from cardboard, structural supports, and industrial-grade duct tape. Utilizing a documentary-style approach, the footage follows a protagonist through the meticulous process of fabrication and the final test drive of the handmade cockpit. The production leans into a natural light aesthetic, grounding the humorous narrative in a suburban setting while maintaining a polished, live-action finish.
Style
Documentary, Humorous, Horizontal, Polished
Techniques
Natural light
Industries
Color
Medium Grey
Pure White
Background
House
Context
Brand Film / Corporate Video
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