This creative project for MINI explores a lighthearted approach to automotive ingenuity through a makeshift vehicle build. Set within an outdoor residential yard, the campaign captures the assembly of a replica car constructed from cardboard, structural supports, and industrial-grade duct tape.
Utilizing a documentary-style approach, the footage follows a protagonist through the meticulous process of fabrication and the final test drive of the handmade cockpit. The production leans into a natural light aesthetic, grounding the humorous narrative in a suburban setting while maintaining a polished, live-action finish.
