MINI: Stories
Brand
Date
Jan 2024
Description
MINI's 'Stories' campaign navigates the intersection of urban mobility and expansive outdoor exploration. The project, brought to life by agency Jung von Matt SPREE with production by DOMO, captures the driving experience through a series of shifting environments. Utilizing live-action techniques and natural light, the visuals emphasize atmospheric depth. The production leans into a desaturated color palette and analogue film aesthetic to bridge the contrast between mountain vistas and city navigation.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film, Natural light
Industries
Color
Royal Blue
Silver
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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