MINI: Stories
Brand
Date
Nov 2024
Description
MINI’s 'Stories' is an automotive campaign that charts a series of journeys across diverse environments. The film transitions between the precision of a blue MINI navigating mountain hairpins and the rhythm of urban driving, utilizing sweeping drone footage to bridge the gap between open-air landscapes and dense city grids. The project leans into a cinematic aesthetic, defined by warm, natural light and high-contrast atmospheric exterior shots. Produced by DOMO, the narrative balances technical automotive tracking with human-centric vignettes, focusing on movement through both forested paths and nocturnal streetscapes.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light, Drone footage
Industries
Color
Royal Blue
Background
Mountain
Context
Advertising Campaign
Associated creatives
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