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Brand
MINI
ProjectStephen Jones | MINI Cooper Electric

MINI Stephen Jones | MINI Cooper Electric 2024

Associated creatives

Monks London
Monks LondonAgency / Creative
Monks London
Monks LondonPost Production / VFX
Monks London
Monks LondonMusic / Sound

Tags

stephen jonesmini cooper electricblue mini cooperelectric carman in blue suitblue suitflat caphat boxes

Description

This commercial video showcases British milliner Stephen Jones alongside the all-electric MINI Cooper. The sequence opens on a London street where a blue MINI Cooper Electric is plugged in to charge outside a storefront. Stephen Jones steps out of his shop wearing a tailored blue suit and a matching flat cap, carrying stackable white hat boxes. Later scenes show him inside his workshop shaping a hat with sheer ribbons. The film features clean, polished art direction and crisp live-action capture.