MINI Paul Smith 2026

About

This commercial video showcases the collaboration between automotive brand MINI and designer Paul Smith, featuring the designer himself walking through a studio setting and interacting with a wooden shipping crate containing the new vehicle. The video transitions between close-up shots of exterior and interior car details, including badging, headlights, seating upholstery, and distinctive colour accents, alongside scenes of Paul Smith opening colourful doors and viewing historical MINI models. The styling is clean and editorial, with a polished colour palette and precise studio lighting highlighting the craftsmanship of the design.