MINI: Not Normal - Nurse
Brand
Date
Oct 2025
Description
MINI explores narrative storytelling in this installment of the Not Normal campaign, produced by Wild Gift. The piece leans into a cinematic aesthetic, featuring a sequence that transitions from a quiet hospital environment to nocturnal street scenes. Utilizing live-action techniques and a desaturated color palette, the film captures a series of character-driven vignettes alongside automotive driving sequences. The project prioritizes ambient urban lighting and high-contrast shadows to build its atmosphere.
Style
Horizontal, Cinematic, Desaturated
Industries
Background
Medical Clinic
Context
TVC / TV Commercial
Associated creatives
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