MINI: Dave & Emms Cornthwaite | MINI Countryman
Brand
Date
Dec 2024
Description
MINI presents a commercial campaign featuring Dave and Emms Cornthwaite, highlighting the all-electric MINI Countryman within a series of travel-focused vignettes. The production emphasizes an adventurous spirit, tracking the vehicle across open roads and rural landscapes to demonstrate the model’s versatility. The project utilizes a combination of live-action technique and drone footage to capture the car’s vibrant red exterior against wide, scenic environments. Creative execution and post-production were handled by Monks London, who also managed the sound design for the campaign.
Style
Horizontal, Commercial, Action, Saturated, Warm
Techniques
Drone footage
Industries
Color
Scarlet
Jet Black
Background
Street
Context
Advertising Campaign
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