MINI
Dave & Emms Cornthwaite | MINI Countryman
Brand
Date
Dec 2024
Description
MINI spotlights the all-electric Countryman in a new commercial campaign featuring founders Dave and Emms Cornthwaite. The project captures an energetic, outdoor-focused lifestyle through a series of travel scenes, placing the vehicle in diverse natural environments and on open roads. Produced with creative and post-production work by Monks London, the campaign utilizes live-action technique and drone footage to emphasize the vehicle's design and mobility. The final output features a warm, saturated color grade that complements the adventurous tone of the content.
Style
Horizontal, Commercial, Action, Saturated, Warm
Techniques
Drone footage
Industries
Electric / EV
Color
Scarlet
Jet Black
Background
Street
Context
Advertising Campaign
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