Miett: Brand Identity

Mar 2023

The brand identity for Miett, a Laurentian-style potato chip line, balances playful graphic design with a clean, modern aesthetic. The project, encompassing packaging, digital assets, and motion graphics, leans into a high-contrast visual language that emphasizes vibrant colorways and bold typography. Graphic design by Deux Huit Huit and 3D work by Charles Desmarais define the brand’s look, utilizing a minimalist approach that pairs matte textures with clean commercial styling. The identity features bilingual packaging and distinct flavor-coded palettes, seamlessly integrating 3D elements, animation, and lifestyle photography to establish a consistent look across both digital and physical touchpoints.

Commercial, Vertical, Clean