Miett Brand Identity 2023

Description

Brand identity graphic for Miett potato chips featuring bold cream-coloured typography centered against a solid dark grey background. The central logotype displays the brand name in a rounded, heavy typeface. Bilingual descriptive text appears above and below the main logo in clean sans-serif capital letters. The overall composition is minimal, high-contrast, and modern, created for the Brand Identity project by Deux Huit Huit and Charles Desmarais.

Style

Horizontal, Commercial, Monochrome, Minimalist

Techniques

Typography, Vector

Industries

CPG / Packaged Food

Color

Background

Black Seamless

Context

Advertising Campaign