Miett Brand Identity 2023

Description

An overhead view of a reddish-brown and pink Miett brand potato chip bag resting diagonally on a textured golden-amber surface. Golden-brown kettle-style potato chips spill out from the open top of the package onto the textured plane below. Bold purple typography is prominently displayed on the front of the packaging alongside descriptive text. The warm, tactile lighting highlights the grainy surface and the crisp edges of the snack packaging. Created as part of a brand identity project featuring work by Deux Huit Huit and Charles Desmarais.

Style

Vertical, Commercial, Earthy, Matte

Industries

CPG / Packaged Food

Color

Background

Wood Texture

Context

E-commerce / Product