ILOT

May 2022

This brand identity project for ILOT establishes a cohesive visual language for the beverage brand, blending commercial product photography with surreal graphic elements. Developed by Deux Huit Huit and photographer Virginie Gosselin, the creative direction leans into vibrant color palettes and clean compositions to present the product's packaging. The work utilizes high-saturation visuals and natural light to emphasize the textures of both the product and its environment. Through the use of bold green vertical bands and playful, sculptural floral arrangements, the identity maintains a distinct graphic contrast. The design integrates detailed illustrations featuring tiered motifs across various product shots, highlighting the tactile elements of the labels and the bottle's amber tones.

Horizontal, Commercial, Clean

Beverages

Clear Sky

Advertising Campaign