ILOT: Brand Identity

May 2022

This brand identity project for beverage company ILOT explores a surrealist approach to product imagery, combining graphic design by Deux Huit Huit and photography by Virginie Gosselin. The work centers on the product bottle as a hero element, integrated into highly stylized, tactile environments that utilize bright natural lighting and saturated color palettes. By layering sculptural elements, including floral balloon arrangements and custom illustrations, the visual language establishes a playful commercial aesthetic. The composition leverages clean, high-contrast graphic panels featuring the word ASCENSION alongside 3D render/CGI elements, creating a cohesive identity that bridges physical product photography with imaginative, atmospheric textures.

Horizontal, Commercial, Clean

Clear Sky

Advertising Campaign