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Brand
Michelob ULTRA
ProjectUltra Turnaround

Michelob ULTRA Ultra Turnaround 2026

Associated creatives

BBDO New York
BBDO New YorkAgency / Creative
William McVay
William McVayPost Production / VFX
Papamusic
PapamusicMusic / Sound

Tags

documentary videodocumentaryvideo

Description

This documentary video project titled Ultra Turnaround for Michelob ULTRA features archival stadium footage, cheering crowds, and interviews with former 1994 soccer stewards. Created with agency support from BBDO New York, post-production by William McVay, and music by Papamusic, the piece blends historical sports footage with personal retrospective interviews.