Michelob ULTRA: ULTRA Story - McEnroe

Brand

Date

Aug 2024

Description

This campaign for Michelob ULTRA chronicles the professional journey of tennis legend John McEnroe. The film integrates archival tournament footage with contemporary sequences, contrasting high-intensity match play with moments of post-game relaxation. The production utilizes a blend of vintage aesthetic grading and clean visual effects to bridge historical sporting records with modern brand storytelling. Developed with creative support from FCB New York, the project features archival match highlights juxtaposed with candid portraiture using 16mm and Super 8 sensibilities to establish a distinct cinematic tone.

Style

Horizontal, Action, Cinematic

Techniques

Super 8 / 16mm

Industries

Alcoholic Beverages

Event

Wimbledon

Color

Pure White

Crimson

Jet Black