Michelob ULTRA: ULTRA Story - Dreamcaster
Brand
Date
Aug 2024
Description
Michelob ULTRA presents Dreamcaster, a documentary project that details the experience of Cameron Black, who engages with basketball through innovative sensory technology. The narrative centers on the intersection of human perception and sports, utilizing live-action technique to capture life on the court. Cinematic framing and natural light define the visual aesthetic of the project, which takes place within an empty gymnasium. The production, supported by FCB New York and various creative partners, employs detailed sound design to build an immersive atmosphere throughout the story.
Style
Documentary, Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
FallonProduction
Secret GuyPost Production / VFX
JSM MusicMusic / Sound
FCB New YorkAgency / Creative
456 StudiosProduction
Lord + Thomas NYPost Production / VFX
456 StudiosMusic / Sound
The Mill LAProduction
HELOProduction
HELOMusic / Sound
Weber ShandwickPR
3PMPR
ASL
DaHouse AudioMusic / Sound
Citizen MusicMusic / Sound
StarcomMedia
UNIT9 LondonProduction
Sonic UnionMusic / Sound
Notan StudioPost Production / VFX
NtropicPost Production / VFX
Chapeau StudiosPost Production / VFX
School Editing
Wave Studios NYMusic / Sound
HoneymixMusic / Sound
SixtyFour MusicMusic / Sound
GettyProduction
ShutterstockProduction
Film SupplyProduction
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