Michelob ULTRA: ULTRA Story - Courtside - NBA
Brand
Date
Aug 2024
Description
Michelob ULTRA presents the Courtside film, a sports industry commercial captured within a professional basketball arena. The project highlights the empty venue through cinematic aerial drone footage and dramatic, high-contrast interior shots. Narrated by Scottie Pippen, the piece leans into a moody aesthetic, utilizing live-action technique to document the stillness of the court. The production was developed by agency FCB New York, with additional production contributions from HELO, The Mill LA, and 456 Studios.
Style
Horizontal, Cinematic, Moody
Techniques
Drone footage
Industries
Color
Navy
Charcoal
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
456 StudiosMusic / Sound
FallonProduction
The Mill LAProduction
HELOProduction
HELOMusic / Sound
Weber ShandwickPR
3PMPR
ASL
DaHouse AudioMusic / Sound
Citizen MusicMusic / Sound
FCB New YorkAgency / Creative
456 StudiosProduction
Lord + Thomas NYPost Production / VFX
StarcomMedia
UNIT9 LondonProduction
Secret GuyPost Production / VFX
JSM MusicMusic / Sound
Sonic UnionMusic / Sound
Notan StudioPost Production / VFX
NtropicPost Production / VFX
Chapeau StudiosPost Production / VFX
School Editing
Wave Studios NYMusic / Sound
HoneymixMusic / Sound
SixtyFour MusicMusic / Sound
GettyProduction
ShutterstockProduction
Film SupplyProduction
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