Michelob ULTRA: ULTRA Story - Courtside - Celebrity Internet
Brand
Date
Aug 2024
Description
Michelob ULTRA presents 'Courtside Story,' a commercial campaign exploring the evolution of fan engagement during periods of limited physical attendance at professional basketball events. The project tracks a viewer navigating live game footage from a home environment, effectively bridging private interior spaces with the scale of professional sports action. Developed by FCB New York, the spot utilizes a clean, live-action technique to juxtapose digital fan participation with the live arena experience. The production leans into a moody aesthetic, utilizing natural and interior lighting to maintain a consistent visual rhythm throughout the commercial.
Style
Horizontal, Commercial, Moody, Clean
Industries
Color
Navy
Jet Black
Beige
Background
Living Room
Context
TVC / TV Commercial
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