Michelob ULTRA: Ultra Comeback
Brand
Date
Apr 2024
Description
Michelob ULTRA's 'Ultra Comeback' commercial captures the energy of athletic achievement and active social connection. The film transitions between high-stakes basketball, competitive golf, and outdoor fitness sessions, contrasting intense physical movement with quiet moments of camaraderie by the coast. Developed in partnership with agency DraftLine, the production utilizes live-action technique and clean cinematography to bridge the gap between individual performance and group celebration. The visual narrative is supported by a distinct sound design, curated by SoStereo, which anchors the varied scenes of athletic activity and recreation.
Style
Horizontal, Commercial, Action, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
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