Michelob ULTRA ULTRA Club | New Members Day 2023

About

Michelob ULTRA presents a new entry in its campaign series, "ULTRA Club | New Members Day." The commercial features Serena Williams and Brian Cox at the Bushwood Country Club, blending athletic scenes with leisure as they interact on the golf course. The production leans into a cinematic aesthetic, utilizing warm color grading to emphasize the social environment of the course. The narrative follows players navigating the fairways, incorporating branded elements like a golf-bag-integrated tap to frame the setting. The project features contributions from Wieden+Kennedy New York on agency and creative duties, with production handled by Iconoclast UK. Post-production and sound services were provided by Parliament, Company 3 London, Field Day Sound, Wave Studios NY, and Walker.