Michelob ULTRA ULTRA Club | Full Swing Gossip 2023

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Michelob ULTRA brings a relaxed atmosphere to the fairway in this commercial spot, Full Swing Gossip. The campaign leans into a social, communal aesthetic, featuring a group of golfers and sports personalities gathered outdoors around a portable draft system. The film utilizes a live-action technique to capture a shift between the lush greens of the golf course and a retro red television screen playing broadcast highlights. The production relies on warm lighting and natural daylight to emphasize the leisure-focused context of the project. Creative development was led by the team at Wieden+Kennedy New York with production services provided by Iconoclast UK. Post-production and VFX were managed by Parliament and Company 3 London, with sound design and music coordination overseen by Field Day Sound, Wave Studios NY, and Walker.