Michelob ULTRA
The Superior Match
Brand
ProjectThe Superior Match
Date
May 2026
Description
Michelob ULTRA presents 'The Superior Match,' a commercial film project developed in partnership with BBDO New York. The campaign leans into a polished, live-action aesthetic, focusing on the intersection of premium refreshment and athletic lifestyle. Produced by SMUGGLER, the project integrates high-fidelity visual effects from Time Based Arts and editorial work by Whitehouse Post - US. The cinematic quality is rounded out by detailed sound design from Soundtree, framing the beer brand's narrative within a sophisticated, horizontal format.
Style
Horizontal, Commercial
Industries
Alcoholic Beverages
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.