Michelob ULTRA: The Jump | Super Bowl LX Teaser

Jan 2026

Michelob ULTRA unveils its Super Bowl LX teaser, 'The Jump,' a commercial spot centered on the brand's Team USA sponsorship. The film channels a high-energy winter sports narrative, opening with a kinetic first-person ski jump that transitions into a cinematic, snowy landscape featuring athletes. Executed with a clean, desaturated palette and detailed live-action technique, the production highlights the cold-weather setting through sharp VFX and immersive sound design. Wieden+Kennedy New York led the creative direction for this campaign, supported by production partners Reset and Open Range. Post-production and visual effects were handled by Blacksmith and Rare Medium TV, with sound design by Heard City.

Horizontal, Cinematic, Desaturated, Clean

VFX / visual effects

Super Bowl, Olympics

Forest

TVC / TV Commercial