Michelob ULTRA
The Jump | Super Bowl LX Teaser
Brand
Date
Jan 2026
Description
Michelob ULTRA presents a teaser spot for their Super Bowl LX campaign, titled The Jump. The project leans into a cinematic, live-action technique, opening with a dynamic first-person point-of-view ski jump before transitioning to winter athletic landscapes. The commercial, produced with agency Wieden+Kennedy New York, features a desaturated color palette and crisp visual effects. The narrative centers on athletes set against a clean, overcast winter backdrop, highlighting the Team USA sponsorship. Post-production and sound design were handled by Blacksmith, Rare Medium TV, and Heard City.
Style
Horizontal, Cinematic, Desaturated, Clean
Techniques
VFX / visual effects
Industries
Alcoholic Beverages
Event
Super Bowl, Olympics
Color
Pure White
Navy
Crimson
Background
Forest
Context
TVC / TV Commercial
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