Michelob ULTRA: The Journey
Brand
Date
Sep 2022
Description
Michelob ULTRA presents 'The Journey,' a commercial campaign centered on the reward of a post-activity beer. The spot features a beach setting captured in warm golden hour light, leaning into a nostalgic tone. Developed by agency partner Wieden+Kennedy New York, the film utilizes live-action technique and strong backlighting to follow a protagonist navigating a crowded coastline. Sound and music design for the piece were provided by SoStereo.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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