Michelob ULTRA: Superior Hotel
Brand
Date
Jun 2025
Description
Michelob ULTRA presents 'Superior Hotel,' a commercial campaign centered on a series of interactions within a grand hospitality setting. The narrative follows guests and hotel staff, placing the product at the heart of the environment to maintain a polished, high-end visual tone. Produced by SMUGGLER with creative direction from Wieden+Kennedy New York, the spot utilizes live-action technique and natural light to emphasize the clean, cinematic aesthetic of the hotel lobby. Post-production and VFX were managed by Company 3 New York and Preymaker, with editorial support from Cabin Edit and sound design by APM Music and Concret Form.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Natural light
Industries
Background
Hotel Lobby
Context
TVC / TV Commercial
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