Michelob ULTRA: Superior Beach
Brand
Date
Feb 2024
Description
Michelob ULTRA brings a relaxed atmosphere to the screen in this commercial spot, Superior Beach. Featuring Lionel Messi in an open-air beach setting, the film captures a casual encounter at a bar that emphasizes the product through integrated tap handles and glassware. Produced by SMUGGLER with creative from Wieden+Kennedy New York, the live-action project utilizes natural light and a warm color palette to maintain a clean aesthetic. The sequence focuses on a candid interaction between Messi and patrons, leaning into a bright, coastal environment to frame the brand.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Navy
Pure White
Camel
Background
Café
Context
TVC / TV Commercial
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