Michelob ULTRA: 'Save It to See It'
Brand
Date
Jan 2023
Description
Michelob ULTRA presents 'Save It to See It,' a commercial project centered on the dedication of female athletes across a variety of disciplines. The film captures diverse training routines, moving from indoor basketball courts and running tracks to swimming pools, utilizing a blend of bright daylight and controlled floodlit environments. The spot employs live-action techniques, characterized by energetic pacing and quick cuts to emphasize the intensity of athletic performance. Through cinematic framing, the narrative focuses on the physical rigor of training, highlighting sports such as hurdles and court play within the food and beverage advertising space.
Style
Horizontal, Cinematic, Clean
Industries
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.