Michelob ULTRA: Play for an ULTRA

Brand

Date

Jan 2025

Description

Michelob ULTRA presents 'Play for an ULTRA,' an energetic advertising campaign highlighting an active, social lifestyle. The project captures diverse groups of athletes engaging in basketball, running, soccer, and golf, before shifting to social settings featuring the brand's beer. The commercial utilizes live-action techniques with vibrant natural light and fast-paced editing to create an atmosphere of collective movement. The visual narrative relies on clean compositions to transition between athletic environments and open-air bars. The production was developed by Wieden+Kennedy New York with direction and production support from Anonymous Content. Post-production and visual effects were handled by The Mill US, with additional sound design from Barking Owl.

Style

Horizontal, Commercial, Action, Warm

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Navy

Pure White

Background

Street

Context