Michelob ULTRA: New Members Day
Brand
Date
Jul 2024
Description
Michelob ULTRA presents New Members Day, a commercial spot that captures the atmosphere of a golf course through a series of observations. The film channels a relaxed country club setting, tracking a beverage cart as it moves across the fairway during a sunrise. Produced with Iconoclast US and creative development by Wieden+Kennedy New York, the project leans into a cinematic aesthetic. The narrative utilizes warm natural light and live-action techniques to emphasize the landscape, balancing wide shots of the grounds with granular details like the course's irrigation and local wildlife.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Forest Green
Amber
Background
Sports Venue
Context
TVC / TV Commercial
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