Michelob ULTRA: Maluma
Brand
Date
Mar 2025
Description
Michelob ULTRA presents a vibrant social campaign featuring music artist Maluma. The project captures an energetic sequence of nightlife scenes, moving from dimly lit bars to modern apartment gatherings and house parties. Directed through Kree8 and Altered.la, the production utilizes a live-action technique characterized by quick cuts and atmospheric low-light lighting. The aesthetic leans into rich ambient colors to frame the celebratory interactions and social toasts central to the visual narrative.
Style
Horizontal, Action, Cinematic
Industries
Context
Music Video
Associated creatives
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