Michelob ULTRA

Mar 2025

Michelob ULTRA brings music artist Maluma to the forefront in this high-energy campaign, capturing the spirit of nightlife and social connection. The film navigates through a series of lively environments, from vibrant house parties to dimly lit bars and contemporary apartment settings. Produced by Kree8 with service support from ALTERED.LA, the project employs quick cuts and atmospheric low-light lighting to establish a kinetic pace. Through this live-action technique, the cinematography emphasizes celebratory moments and social interaction.

Horizontal, Action, Cinematic

Alcoholic Beverages

Music Video