Michelob ULTRA: Legacy

Brand

Date

Jun 2025

Description

Michelob ULTRA presents Legacy, a campaign honoring historic moments in professional basketball through a fusion of archival footage and modern product craftsmanship. The film cuts between iconic championship highlights and the meticulous process of molding commemorative gold bottles, linking the heritage of the sport to the brand’s aesthetic. Produced by 456 Studios with creative direction from agency FCB New York, the project utilizes a blend of vintage sports aesthetics and polished product cinematography. Post-production and VFX were handled by Midnight Snacks, incorporating Super 8 and 16mm film techniques to establish the visual transition between historical milestones and the current collection.

Style

Horizontal, Action, Cinematic, Warm

Techniques

Super 8 / 16mm

Industries

Alcoholic Beverages

Color

Gold

Jet Black

Background

Sports Venue

Context