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Michelob ULTRA: Lap of Legends

Brand
Michelob ULTRA
Date

May 2024

Description

Michelob ULTRA presents Lap of Legends, a cinematic promotional project that bridges the gap between historical motorsport and modern gaming technology. The piece leans into the high-energy aesthetic of track racing, contrasting fast-paced archival clips with intimate, dimly lit interview segments set within a curated showroom environment. Developed in partnership with the agency FCB New York, the film utilizes clean live-action technique to juxtapose the visceral intensity of classic racing with the measured perspective of the participants. The execution maintains a polished visual tone throughout its runtime, framing the narrative through a blend of action-oriented footage and structured conversation.

Style

Horizontal, Cinematic, Clean

Industries
Motorsport
Color
Navy
Jet Black
Background

Showroom

Context

Brand Film / Corporate Video

Associated creatives

FCB New York
FCB New YorkAgency / Creative
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