Michelob ULTRA
Greg’s Tab | Michelob ULTRA | Super Bowl LX Teaser
Brand
Date
Jan 2026
Description
Michelob ULTRA presents Greg’s Tab, a commercial spot set within a mountain lodge. The narrative features a social scene of four adults sharing drinks in a winter sports environment, framed by views of a snowy mountain landscape. Developed by agency Wieden+Kennedy New York, the campaign utilizes a live-action technique to establish its atmosphere. Production support was provided by Open Range and Reset, with post-production and visual effects from Blacksmith and Rare Medium TV. Editorial work was managed by Arcade Edit, and audio services were provided by Heard City.
Style
Horizontal, Commercial
Industries
Alcoholic Beverages
Color
Navy
Beige
Jet Black
Background
Café
Context
TVC / TV Commercial
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