Michelob ULTRA presents Greg's Tab, a commercial spot captured in a mountain lodge setting. The piece follows a group of friends sharing beverages within a winter sports landscape, framed by expansive views of snow-covered peaks.
Produced by Open Range and Reset, this live-action campaign features creative direction from Wieden+Kennedy New York. Post-production and visual effects were handled by Blacksmith and Rare Medium TV, with editorial work by Arcade Edit and sound design by Heard City.
