Michelob ULTRA captures the energy of the NBA’s return to Canada in the 'Get Buckets' campaign. The spot functions as a high-energy documentary piece, moving from rapid-fire court action to candid fan celebrations in arenas and outdoor community spaces.
Developed by Anomaly Toronto, the project leans into a live-action technique characterized by saturated color and slow-motion sequences. By blending athletic intensity with fan-focused moments, the narrative centers on the intersection of professional basketball and social ritual.
