Michelob ULTRA: Get Buckets
Brand
Date
Sep 2022
Description
Michelob ULTRA captures the energy of the NBA’s return to Canada in the 'Get Buckets' campaign. The spot functions as a high-energy documentary piece, moving from rapid-fire court action to candid fan celebrations in arenas and outdoor community spaces. Developed by Anomaly Toronto, the project leans into a live-action technique characterized by saturated color and slow-motion sequences. By blending athletic intensity with fan-focused moments, the narrative centers on the intersection of professional basketball and social ritual.
Style
Documentary, Horizontal, Action, Saturated
Techniques
Slow motion
Industries
Color
Navy
Pure White
Jet Black
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
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