Michelob ULTRA: Full Swing
Brand
Date
Jul 2024
Description
Michelob ULTRA's 'Full Swing' campaign spotlights the intersection of golf culture and leisure, featuring a series of outdoor vignettes set on the course. The narrative leans into a relaxed, social atmosphere, capturing fans and players gathered around a golf-integrated beer tap. The production, led by agency Wieden+Kennedy New York and Iconoclast US, utilizes live-action technique and a warm color palette to bridge the gap between contemporary group interactions and archival sports footage. The execution frames the product within a cinematic aesthetic, emphasizing the connection between the sport and the brand experience.
Style
Horizontal, Cinematic, Warm
Industries
Color
Crimson
Pure White
Navy
Background
Park
Context
TVC / TV Commercial
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