Michelob ULTRA: Dreamcaster (Case Study)
Brand
Date
Oct 2023
Description
Michelob ULTRA expands its brand presence within the food and beverage industry through the Dreamcaster case study. Produced by the agency HELO, this project highlights an initiative focused on increasing accessibility within professional sports and basketball. The commercial utilizes a documentary-style approach to share the personal experience of following fast-paced sports without full sight. The edit blends live-action technique with slow motion sequences, shifting between dynamic arena footage and intimate interview segments to emphasize the importance of fan inclusivity.
Style
Documentary, Horizontal, Commercial
Techniques
Slow motion
Industries
Context
Brand Film / Corporate Video
Associated creatives
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