Michelob ULTRA: Divot Opener
Brand
Date
Sep 2022
Description
Michelob ULTRA presents the Divot Opener campaign, a commercial spot that centers on the intersection of leisure and outdoor sporting culture. The film captures a moment on a golf course, drawing focus to the product through a clean, grounded visual approach. The project features live-action technique and natural light, utilizing a warm palette to emphasize the outdoor setting. Creative direction and production were led by Wieden+Kennedy New York, with sound design provided by SoStereo.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Event
Quinceañera
Color
Navy
Pure White
Background
Park
Context
TVC / TV Commercial
Associated creatives
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