Michelob ULTRA: Crisp, Clean Taste
Brand
Date
Apr 2024
Description
Michelob ULTRA presents 'Crisp, Clean Taste,' a commercial spot that balances the intensity of fitness with the social appeal of an active lifestyle. The film captures high-energy gym sequences paired with relaxed moments of refreshment, creating a visual rhythm that moves between movement and pause. Employing clean studio lighting and crisp, slow motion cinematography, the production highlights the beverage's core attributes. The edit uses bold typographic overlays to underscore key product features while maintaining a warm, approachable energy throughout the piece. Sound design for the campaign is provided by SoStereo.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Slow motion
Industries
Color
Chocolate
Pure White
Background
Gym
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.