Michelob ULTRA Courtside 2021

About

Michelob ULTRA documents the evolution of fan engagement in this sports campaign, 'Courtside.' The film captures the transition to virtual viewing environments during professional basketball games, layering high-energy, live-action sports footage with intimate documentary-style behind-the-scenes clips. The project highlights the integration of interactive digital screens within the arena, showcasing how spectators were brought into the game environment remotely. Featuring creative work from FCB New York, the production leans into a cinematic visual language, supported by intricate post-production and VFX from Ntropic. Sound design and music curation were handled by Wave Studios, Honeymix, and SixtyFour Music, while Dentsu oversaw the media execution.