Michelob ULTRA: Assist
Brand
Date
Sep 2022
Description
Michelob ULTRA presents 'Assist,' a live-action commercial for the beverage brand that captures a moment of casual outdoor socializing. The film focuses on the refreshing nature of the product, showcasing beer cans and bottles cooling in an ice-filled container. Shot with natural light, the cinematography emphasizes the brand's signature blue and red packaging against an outdoor suburban backdrop. Wieden+Kennedy New York provided creative direction for the spot, which features a soundtrack curated by SoStereo.
Style
Horizontal, Commercial, Cinematic
Techniques
Natural light
Industries
Color
Navy
Crimson
Pure White
Background
House
Context
TVC / TV Commercial
Associated creatives
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