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Michelob ULTRA: 19th Hole

Date

Sep 2022

Description

Michelob ULTRA brings a relaxed atmosphere to the fairway in this latest project, titled 19th Hole. The commercial channels a classic outdoor aesthetic, centering on a golfer navigating a sunlit course to deliver refreshments to his companions. Crafted by Wieden+Kennedy New York, the production leans into a warm color grade and natural light to establish its tone. The project utilizes live-action technique and cinematic framing to capture the quiet camaraderie of a day on the course. Music supervision was provided by SoStereo.

Style

Horizontal, Action, Cinematic, Warm

Techniques

Natural light

Color
Powder Blue
Beige
Background

Park

Context

TVC / TV Commercial

Associated creatives

SoStereo
SoStereoMusic / Sound
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