Meta’s campaign for Instagram, 'Negotiation Daily Time Limit,' focuses on the practical application of app usage controls through a domestic lens. The film features a mother and her teenage son engaged in a dialogue about daily screen time, set against a warm, natural light interior.
Produced by Rattling Stick and Rakish, the spot incorporates VFX to integrate interactive UI elements that reflect the app's time-locking functionality. Agency creative work was handled by SS+K, with post-production and visual effects provided by Framestore. Media strategy was managed by Spark Foundry, with editorial support from WORK UK.
