Meta: It's your world 3
Brand
Date
Jan 2025
Description
Meta expands its 'It's your world' series with this vibrant digital campaign, leaning into an artistic animation style to explore themes of connectivity. The project utilizes a minimalist approach, featuring stylized characters navigating rich, colorful landscapes that shift from urban environments to lush architectural settings. Throughout the sequence, the visual execution relies on clean digital textures and a warm color palette of blues, greens, and yellows. The creative direction, led by AnalogFolk and supported by BOL Production House, uses vertical composition to frame character interactions and campaign messaging.
Style
Artistic, Vertical, Warm, Minimalist
Techniques
Animation
Industries
Color
Royal Blue
Forest Green
Golden Yellow
Background
Illustrated Frame
Context
Brand Film / Corporate Video
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