Meta presents a large-scale OOH activation featuring 3D anamorphic content displayed on a curved digital billboard in Piccadilly. The installation leverages high-definition screen technology to project virtual reality experiences, including gaming animations and integrated product sequences, into the urban environment.
Produced by All Of Us Here, the project employs VFX and live-action techniques to generate an optical illusion of depth. The campaign captures the Meta Quest 2 interface, positioning the hardware within the high-traffic commercial landscape of London.
