Meta
3D Picadilly
Brand
Project3D Picadilly
Date
Feb 2025
Description
Meta takes over London’s Piccadilly Circus with a high-definition digital campaign designed to highlight the immersive capabilities of the Meta Quest 2. The project features a large-scale, curved billboard utilizing 3D anamorphic content that appears to break the physical boundaries of the screen. The execution leans into futuristic aesthetics, blending dynamic gaming animations and floating product displays with live-action technique elements. A featured football player provides a sense of scale, appearing to burst outward into the urban environment. Production for this outdoor campaign was handled by All Of Us Here.
Style
Horizontal, Commercial, Futuristic
Techniques
VFX / visual effects
Industries
Consumer Electronics
Background
Street
Context
Out of Home (OOH)
Associated creatives
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