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Meta Instagram Negotiation Daily Time Limit 2023

About

This commercial for Meta, titled Instagram Negotiation Daily Time Limit, depicts a mother and her teenage son seated at a wooden dining room table negotiating app screen time. The scene is shot in a warm domestic interior with soft window light, featuring a laptop, a coffee mug, and interactive UI elements displaying time limits floating in the air. The mother wears a red button-down shirt and drinks from a mug, while the teenager wears a green zip hoodie over an orange t-shirt. The ad highlights the feature that locks the app until the next day after the time limit is reached.

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Background

Living Room

Context

TVC / TV Commercial