Meta

Jul 2026

Meta presents a series of commercial films focusing on the role of Facebook in fostering community and local connection. Produced by SMUGGLER with agency support from Droga5 New York, the project uses a live-action technique to explore everyday social interactions, ranging from book club gatherings to local band rehearsals in residential garages. Each narrative follows the integration of the Facebook app into the lives of small groups, emphasising human connection through digital discovery. The visual approach relies on warm, natural light and cinematic framing to capture an observational tone. By highlighting specific interactions like scrolling through community groups or browsing local musicians on Marketplace, the films maintain a focus on domestic settings and authentic social dynamics.

Horizontal, Cinematic, Warm, Commercial

Apps & Digital Platforms

TVC / TV Commercial