Melbourne Music Week

Jun 2022

Melbourne Music Week’s 2021 brand identity centers on a high-contrast visual system featuring bold typography and a vibrant purple-and-yellow color palette. This design suite, developed by Play On Play, adapts across diverse urban touchpoints, from large-scale digital billboard placements to wheatpasted street posters and asphalt-painted signage. FASHGIF provided the motion design, introducing fluid digital movement and geometric animation to the festival's event messaging. Documented by photographer Josh Robenstone, the campaign highlights the integration of event branding within public architecture and streetscapes, utilizing natural light and clean graphic composition to maintain visibility across the city. Print production for the outdoor installations was executed by PLAKKIT, ensuring consistent application of the festival's aesthetic across varied surfaces.

Horizontal, Clean, Commercial

Natural light

Festivals & Events

Street