Melbourne Music Week Brand Identity 2022

Description

A wide shot captures a large outdoor digital billboard for Melbourne Music Week mounted atop the historic Young and Jackson hotel building in a bustling urban center. The digital display features bright purple and yellow graphics with the text Melbourne Music Week and 2021. Below the building, pedestrians and a cyclist navigate a busy city intersection under natural daylight. The surrounding environment includes multi-story commercial buildings, utility poles, and construction equipment in the background. The composition showcases urban outdoor advertising integrated into a historic city streetscape.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Festivals & Events

Color

Background

Street

Context

Out of Home (OOH)