Melbourne Music Week Brand Identity 2022

Description

This photograph captures a promotional brand identity installation for Melbourne Music Week painted directly onto an urban asphalt and concrete street. A purple square graphic features bold typography reading Melbourne Music Week alongside the dates 3-12 December and the year 2021. The lower legs and dark trousers of a person walking past are visible on the left side of the frame. Natural daylight casts sharp shadows and highlights across the textured pavement and painted surface.

Style

Documentary, Horizontal, Clean

Techniques

Natural light, Spray paint / graffiti

Industries

Festivals & Events

Color

Background

Street

Context

Advertising Campaign, Event / PR