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Brand
ME+EM
ProjectME+EM Sept/Oct Social
Woman in a sleeveless white dress and dark sunglasses stepping out of a yellow taxi cab on a city street.

ME+EM ME+EM Sept/Oct Social 2025

Associated creatives

Johnson Lui
Johnson LuiPhotographer
Andrew Colvin
Andrew ColvinMakeup Artist

Tags

woman in white dresswhite sleeveless dresssleeveless dresswhite midi dresswhite dressyellow taxiyellow cabtaxi cabblack sunglassessunglassesblack wristlet pouchblack handbagblack flats

Description

A blonde woman stands beside an open rear door of a bright yellow taxi cab on a sunny urban street. She wears an off-white sleeveless midi dress, dark sunglasses, and black flat shoes, holding a compact black wristlet pouch in one hand. Natural daylight illuminates the city setting, catching building reflections along the taxi's windows. This social campaign image was photographed by Johnson Lui with makeup by Andrew Colvin for ME+EM.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Off-White (60%)
Jet Black (20%)

Background

Street

Context

Social Media / Short Form Video